Auglýsingarnar

Auglýsingarnar is a 1966 Icelandic film directed by Vilhjálmur Eðvarðsson. The movie is a collection of five shorts that showcase the evolution of Icelandic advertising from the early 20th century to the 1960s. Each short film features a different style and technique, highlighting the changing aesthetic of Icelandic advertising during this period.

The film is a significant cultural artifact, offering insight into the development of Icelandic consumer culture and the country's advertising industry. Auglýsingarnar features a range of imagery, from traditional print advertisements to more avant-garde experimentations. The movie includes a mix of black and white and color films, showcasing the advancements in technology and production values during this period.

Auglýsingarnar has been preserved as a valuable historical record of Icelandic advertising. The film has been used in academic and cultural contexts to discuss the country's visual identity and the role of advertising in shaping its public image. The movie is also notable for its representation of women in Icelandic advertising, which serves as a reflection of the societal attitudes towards women's roles in the workforce and in society during this period.

Auglýsingarnar is considered a significant piece of Icelandic cinematic history, offering a unique perspective on the country's advertising industry and cultural identity. The film has been recognized as a valuable resource for understanding the development of consumer culture in Iceland.