Ameritrades

Ameritrade is a financial services company that provides online brokerage services. It was founded in 1975 as First Houston Securities and later became known as Ameritrade. In 2015, Ameritrade acquired TD Ameritrade, and the combined entity operated under the TD Ameritrade name. In 2020, Charles Schwab acquired TD Ameritrade. The integration of TD Ameritrade into Charles Schwab was completed in September 2023.

The company offered a platform for individuals to trade stocks, options, futures, forex, and other financial instruments. It was known for its trading platforms, such as thinkorswim, which provided advanced charting tools, real-time data, and analytical capabilities for active traders. Ameritrade also catered to retail investors, offering educational resources, research tools, and customer support. Their services included online trading accounts, retirement accounts, and managed portfolios.

Throughout its history, Ameritrade emphasized technological innovation and customer service. It played a significant role in the growth of online trading, making investing more accessible to a wider range of individuals. The acquisition by Charles Schwab marked a significant consolidation in the online brokerage industry, bringing together two major players in the retail investment space. The TD Ameritrade brand has since been retired as its operations are fully integrated into Charles Schwab.

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