Allpool

Allpool is a global online platform and marketplace focused on swimming pools and related services. It provides a centralized resource for homeowners, contractors, and retailers, offering product catalogs, service listings, and planning tools. The platform emphasizes transparency through user reviews and project documentation, aiming to simplify pool selection, installation, and ongoing maintenance.

Allpool originated in the early 2010s and grew from a local directory to an international marketplace. It expanded to multiple regions through partnerships with licensed contractors and retailers and introduced mobile apps to support on-site project management. In the mid-2010s, Allpool incorporated design visualization and water-chemistry tracking features, and later added maintenance reminders and energy-efficiency guidance.

Its core services include contractor discovery and quotes, product comparison, scheduling tools, and a maintenance dashboard. The platform offers a verified contractor program and a rating system, along with educational content on pool safety, chemistry, and seasonal care. Allpool monetizes through commissions on referrals, premium listings, and advertising, as well as subscription tools for professional users.

Reception has been mixed. Users cite convenience and breadth of listings, while critics note variability in contractor vetting and the reliability of reviews. Allpool has influenced how consumers approach pool projects online and has prompted vendors to adopt standardized service descriptions.