Alaï

Alaï is a fashion house founded by Tunisian-born couturier Azzedine Alaïa in Paris. The brand is known for its body-conscious designs, innovative use of materials, and the exceptional craftsmanship of its garments. Azzedine Alaïa, often referred to as the "King of Cling," gained international recognition in the 1980s for his ability to sculpt fabric to the female form, creating timeless pieces that celebrated the silhouette.

The house's aesthetic is characterized by its focus on tailoring, architectural lines, and a sensual yet sophisticated appeal. Alaïa was a master of draping and construction, often working with materials such as leather, knitwear, and exotic skins to create unique textures and forms. His designs were favored by a clientele that included many prominent figures and celebrities, drawn to the unique blend of artistry and wearability.

Following the passing of Azzedine Alaïa in 2017, the house has continued its legacy under new creative direction. The brand maintains its commitment to haute couture techniques and a distinct design philosophy, focusing on quality, form, and the enduring elegance that defined its founder's vision. Alaïa remains a significant name in the luxury fashion industry, celebrated for its dedication to craftsmanship and its influential contribution to modern fashion.