AgendaSettingiin
AgendaSetting is a theory in communication studies that explains how the media influences public opinion and political processes. The theory was first proposed by Maxwell McCombs and Donald Shaw in 1972. It suggests that the media sets the agenda for public discussion by selecting and emphasizing certain issues over others. This selection process is influenced by factors such as the media's gatekeeping role, the salience of issues, and the media's own interests and biases.
The AgendaSetting theory posits that the media's attention to an issue makes it more likely to be
However, the theory has been criticized for oversimplifying the complex relationship between the media and public
Despite these criticisms, the AgendaSetting theory remains a influential framework in media and communication studies. It