Advertours

Advertours are a form of outdoor advertising that combines elements of tourism and marketing. They involve creating or sponsoring a tour, often a walking tour or a guided excursion, that highlights specific businesses, attractions, or products within a particular area. The tour route is strategically designed to pass by these advertised locations, providing opportunities for participants to engage with or patronize the advertised entities.

These tours can take various forms. Some advertours might focus on a specific industry, such as a "foodie tour" that showcases local restaurants and culinary shops, or a "history tour" that highlights businesses with a long-standing presence in a community. Others may be broader, offering a general overview of a neighborhood or city, with designated stops at sponsoring businesses. Advertours often include elements of entertainment or education to enhance the participant experience, such as historical anecdotes, local lore, or special offers from the featured businesses.

The primary purpose of an advertour is to increase visibility and drive foot traffic or interest to the participating advertisers. For participants, advertours offer a structured and engaging way to explore a new area, discover local businesses, and often receive exclusive deals or insights. The concept is a creative approach to marketing, leveraging the appeal of guided experiences to achieve promotional goals.