AdvertismentPayload
AdvertismentPayload is a data construct used in digital advertising to convey the information needed to render an ad and to support tracking and measurement. It is exchanged between components such as ad servers, exchanges, demand-side platforms, and client applications, and is designed to be self-contained and portable across systems.
A payload typically includes identifiers (ad_id, campaign_id, advertiser_id), a reference to the creative (URL or embedded
Usage: In programmatic workflows, the AdvertismentPayload is generated by an ad server or exchange, delivered to
Security and privacy: payloads should be validated and sanitized, minimize sensitive data, and be transmitted over
Example (JSON): {"ad_id":"12345","campaign_id":"c-678","advertiser_id":"a-9","creative":"https://cdn.example/creatives/567.jpg","width":300,"height":250,"media_type":"image","click_url":"https://example.com","impression_urls":["https://tracker.example/impression"]}