AdoptionRate
Adoption rate is the rate at which a product, idea, technology, policy, or other innovation is taken up by a population over time. It can refer to the speed of adoption at a given moment (the instantaneous rate) or the proportion of the population that has adopted the innovation by a certain time (adoption share or penetration).
Common measures include cumulative adopters, A(t), and the population at risk, N. The adoption rate at time
Models used to analyze adoption include diffusion models such as the Bass model and logistic growth models.
Applications span multiple fields. In technology, adoption rate tracks how quickly devices or software are adopted.
Factors influencing adoption include perceived usefulness, ease of use, cost, availability, compatibility with existing practices, and