56game

56Game is a digital entertainment platform that offers a wide range of casual and multiplayer games primarily for mobile devices. The company was founded in 2015 and is headquartered in Shanghai, China. Its mission is to provide accessible high‑quality games to a global audience through a simple, subscription‑free model that supports in‑app purchases.

The platform’s catalogue includes puzzle, strategy, and social games, many of which are developed in partnership with independent studios. 56Game differentiates itself by offering cross‑play between iOS and Android, allowing players to transfer progress and purchases across devices. In addition, the company hosts periodic tournaments with prize money and virtual rewards to encourage competitive play.

Revenue is generated mostly through micro‑transactions and ad‑supported content. The in‑app purchases are described as optional cosmetic upgrades or gameplay boosters, while the ad‑system is designed to appear non‑intrusively between levels. In 2019 56Game reported that micro‑transactions accounted for roughly 70 % of its total revenue, with the remainder coming from advertising.

The platform also has a community hub where users can share screenshots, fan art, and tips. The company has received a number of awards for its user‑interface design and has been praised for its responsive support team.

As of 2024, 56Game serves millions of users worldwide and continues to expand its game library by signing agreements with both emerging and established developers.