ügyfélélettartam

ügyfélélettartam refers to the total revenue a business can reasonably expect from a single customer account throughout the entire duration of their relationship. It is a crucial metric for understanding the long-term value of customers and informing strategic business decisions. Calculating ügyfélélettartam involves forecasting both the average purchase value and the average purchase frequency, then multiplying these by the average customer lifespan. A higher ügyfélélettartam indicates that customers are not only making frequent purchases but are also spending a significant amount over time. This metric is vital for assessing the profitability of customer acquisition strategies, as the cost to acquire a customer should ideally be significantly lower than their projected ügyfélélettartam. Businesses use this understanding to optimize marketing efforts, improve customer retention programs, and develop strategies for upselling and cross-selling. Ultimately, maximizing ügyfélélettartam is a key objective for sustainable business growth.