zenni

Zenni Optical is an online retailer of prescription and non-prescription eyewear. Founded in 2006, the company offers a wide selection of eyeglasses, sunglasses, and accessories. Zenni operates primarily through its e-commerce website, allowing customers to browse, select frames, input their prescription details, and complete their purchase online.

The company provides a virtual try-on feature that enables customers to upload a photo of themselves and see how different frames would look. Zenni also offers various lens options, including prescription lenses with coatings for anti-glare, scratch resistance, and UV protection, as well as single vision, progressive, and bifocal lenses. In addition to prescription eyewear, they sell blue light blocking glasses and reading glasses.

Zenni emphasizes affordability and accessibility in the eyewear market. They often promote their products as a cost-effective alternative to traditional brick-and-mortar optical stores. The company ships its products directly to consumers worldwide.