vásárló

Vásárló is a Hungarian noun meaning a person who buys goods or services; in everyday language it corresponds to “customer” or “buyer.” It denotes an individual engaging in a commercial transaction, regardless of gender, and is used across retail, e-commerce, and wholesale contexts.

The word is formed from the verb vásárolni “to buy” with the agentive suffix -ó, and is connected to vásár “market” through a common root. The morpheme -ló marks the doer of an action, so Vásárló = one who buys.

In legal and commercial language, a vásárló is the party who purchases goods or services; the counterpart is eladó (seller). In Hungarian law, fogyasztó (consumer) refers to a protected individual in consumer rights texts, while vásárló is the more general purchase-focused term used in ordinary contracts and everyday speech.

Modern usage includes frequent appearance on signs, receipts, and customer communications, as in Kedves Vásárló (Dear Customer). The term is usually lowercase in text unless at sentence start; capitalized form may appear as a surname or brand name, but that usage is uncommon.

Related terms include fogyasztó (consumer) and vevő (buyer), and the concept is central to commerce and retail in Hungarian.