velkomstserie

A velkomstserie, often translated as a welcome series, is a sequence of automated emails or messages sent to new subscribers or users of a service. The primary purpose of a velkomstserie is to onboard individuals, introduce them to a product or brand, and encourage engagement. Typically, this series begins shortly after a user signs up or makes their first interaction.

The content of a velkomstserie can vary but usually includes introductions to key features, tips for getting started, information about customer support, and sometimes special offers or incentives. The goal is to provide value and reduce the likelihood of users becoming inactive or unsubscribing. Each email or message in the series is strategically timed to deliver information progressively, avoiding overwhelming the recipient.

A well-designed velkomstserie can significantly improve user retention and conversion rates. By setting clear expectations and guiding users through their initial experience, businesses can foster a positive relationship from the outset. The tone is usually friendly and helpful, aiming to make the user feel welcomed and supported. This automated approach ensures that every new user receives consistent and valuable information.