varustelee

Varusteleka is a Finnish company known for selling military surplus, outdoor, and tactical gear. Founded in 2003, the company has grown from a small online retailer to a significant player in its niche market, both domestically and internationally. Varusteleka operates a large physical store in Helsinki, Finland, which also serves as a hub for their online operations.

The product range offered by Varusteleka is diverse, encompassing clothing, footwear, backpacks, camping equipment, survival tools, and various accessories. They are particularly well-regarded for their extensive selection of genuine military surplus items sourced from different countries, including their own Finnish Defence Forces. In addition to surplus, they also stock a range of new products from various brands and their own in-house brands, such as "Särmä TST" for tactical apparel and "Terävä" for knives.

Varusteleka emphasizes practical functionality and durability in the products they sell. They often provide detailed product descriptions and reviews, aiming to inform customers about the origins and intended use of their gear. The company has also gained a reputation for its distinctive marketing style, often characterized by humor and a down-to-earth approach. Their business model focuses on providing value for money, particularly through their surplus offerings, while also catering to a growing demand for high-quality outdoor and tactical equipment.