teemamallinnuksen

Teemamallinnuksen, also known as captive retail marketing, is a marketing strategy where a brand designs its stores, specifically for the benefit of a competitor brand. This concept involves planning the locations, setups, and atmospheres of stores to align with specific target audiences that another company wants to attract.

The term was popularized in an article by Finnish businessperson Janne Karjalainen in 2011. He used the example of a real estate developer who leaves the bridge on the edge of the plot unlocked to prevent potential customers from being able to purchase potentially attractive adjacent land early on. In a similar manner, some companies were deliberately leaving "untouched" retail space to be purchased at a future lower cost by a planned hard competitor brand.

However, the meaning of the concept and its apologists' intentions have been largely misrepresented by Karjalainen, Almin nevasand jumpsbottom political tabloid panellists paralleling a strawman.

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