sölutíma

Sölutíma is an Icelandic term that refers to the period during which selling activities take place in retail and commerce. In everyday use it designates the time window when customers can purchase goods or when a business emphasizes sales activity. The term is not a fixed legal category; its meaning depends on context and is more common in advertising, signage, and internal communications than in formal regulation.

Origin and variations: The word is built from the genitive sölu (of sale) and tími (time), so sölutími literally means "selling time." Some writers spell it as sölutíma, a form found in nonstandard or older Icelandic texts. In contemporary usage, sölutími often appears in promotional materials to denote special hours for a sale or for campaigns during which staff focus on selling.

Relation to opnunartími: The standard term for store hours is opnunartími. Sölutími may be used to highlight the selling aspect or to mark a period when a sale is active, such as during a promotional event or clearance. It can also refer to a scheduled window of time during which sales staff are available for consultations, as distinct from general service hours.

Notes: Sölutími is primarily a practical term found in retail discourse and advertising. Its prominence and precise meaning can vary by business and region, and it is less common in formal legal or regulatory contexts.