szóvicc

Szóvicc is a joke that relies on wordplay by exploiting the multiple meanings of a word or the similarity in sound between words. The term comes from Hungarian words szó (word) and vicc (joke). It is a form of szójáték, the broader category of wordplay, and is characterized by concise structure and a humorous twist based on linguistic ambiguity.

Szóviccek use mechanisms such as homophony, polysemy, or the playful rebracketing and alteration of familiar phrases. They may involve puns that hinge on a punny reinterpretation of a sentence, or on a joke built from a pun on a proper noun, brand name, or technical term. They are common in everyday speech, journalism, advertising, and digital media, where quick, shareable humor is valued. In Hungarian humor, the appeal often lies in the momentary revelation of the double meaning or sound-alike pair.

While related to broader wordplay, szóvicc is usually distinct for its brevity and punchline-driven format. Some critics view them as light entertainment or groan-worthy humor, but they remain a widespread and recognizable element of Hungarian linguistic humor.