sivukävijän

Sivukävijän is a Finnish term used in information technology, digital marketing and web analytics to refer to a person who visits a web page or website. The word is a compound of sivu (page) and kävijä (visitor). The genitive form sivukävijän is used when speaking about something related to such a visitor, for example sivukävijän käyttäytyminen (the behavior of the page visitor) or sivukävijän lukema (the number of page visitors).

In web analytics, sivukävijä can denote either a person who loads at least one page during a defined period (a site visitor) or a visitor of a specific page, depending on the measurement context. Because definitions and terminology vary by platform, it is important to clarify whether the metric refers to individual visitors, visits, or page views when reporting.

Related terms include kävijä (visitor), uniikki kävijä (unique visitor), and sivun katselut (page views). Finnish reports may label_metric_s as sivukävijät or sivukävijän määrä, depending on grammatical context. The term is established in Finnish business and media industry vocabulary and is commonly understood in discussions about audience reach and user behavior on digital services.