samanburðarverð
Samanburðarverð is the price used as a reference in promotional pricing, serving as the basis for comparison when a product is advertised at a discount. It is typically the price at which the product has been offered to customers in a defined recent period or a price recommended by the manufacturer. The purpose is to make the amount of savings clear to consumers and to promote pricing transparency.
Definition and practice: The samanburðarverð should reflect an actual price that was available to the public.
Regulatory context: In Iceland, as in many markets, use of a reference price in price promotions is
Usage considerations: Samanburðarverð is common in retail and online advertising, for example "Was: 3,999 kr, Now:
See also: Price promotion; Reference price; Consumer protection law.