rekontekstuaation

Rekontekstuaation is a term describing the process of altering or reinterpreting the original context of something. This can apply to various fields, including art, language, and social sciences. In art, rekontekstuaation might involve taking an existing object or image and placing it in a new setting, thereby changing its meaning or association. For example, Marcel Duchamp's readymades, like "Fountain," exemplify this by presenting mass-produced objects as art through the act of selection and re-presentation.

In linguistics and communication, rekontekstuaation refers to how the meaning of words or phrases can shift when they are used in different situations or by different speakers. A word's denotation may remain the same, but its connotation and pragmatic function can be transformed. This is a fundamental aspect of how language is dynamic and adapts to social interaction. Socially, rekontekstuaation can involve taking established practices, ideas, or symbols and giving them new significance or purpose within a different social or cultural framework. This process often highlights the constructed nature of meaning and the fluidity of cultural understanding. It is a mechanism through which societies can adapt, critique, or redefine existing norms and values.