rankingtekijä

Rankingtekijä, also known as a ranking factor, is a term used in the field of search engine optimization (SEO) to describe any element that influences the position of a webpage in search engine results. These factors can be categorized into two main types: on-page and off-page.

On-page ranking factors are elements that can be controlled and optimized directly on the webpage itself. These include keyword usage, meta tags, header tags, content quality, internal linking, and page load speed. Off-page ranking factors, on the other hand, are elements that are beyond the control of the webpage itself, such as backlinks, domain authority, and social signals.

Search engines like Google use complex algorithms to evaluate these ranking factors and determine the relevance and quality of a webpage. The specific ranking factors and their importance can vary depending on the search engine and the type of search being performed. Therefore, understanding and optimizing these factors is crucial for improving a webpage's visibility and ranking in search engine results.