rado

Rado is a Swiss watch brand owned by the Swatch Group. Founded in 1950 and based in Lengnau, Switzerland, Rado has built a reputation for design-forward watches that emphasize durability.

A landmark moment was the DiaStar, launched in 1962 as one of the first watches with a scratch-resistant sapphire crystal. This introduced the brand to a niche focus on resilience and distinctive styling.

In the late 20th century the brand pioneered the use of high-tech ceramic in watch cases and bracelets, expanding to a broader range of materials and finishes. This emphasis on innovative materials has remained a core element of Rado’s design language.

Current lines include Ceramica, HyperChrome, and True Thinline, reflecting the company’s emphasis on lightweight, highly scratch-resistant materials and modern design. The watches typically feature clean, minimalist silhouettes that pair with durable surfaces.

Rado competes in the mid-to-luxury Swiss watch market with a global distribution network. Its products are designed to combine durability with a contemporary aesthetic suitable for both everyday wear and formal occasions. The brand’s emphasis on material science and design has helped it maintain a distinctive position within the broader Swiss watch industry.