pushdirect

Pushdirect was a service that allowed websites to send push notifications to their users' web browsers. It aimed to help publishers re-engage their audience by delivering timely updates, news, or promotional content directly to users even when they were not actively browsing the site. The service worked by users opting in to receive notifications from a specific website. Once subscribed, the website could then send messages that would appear as pop-up alerts on the user's desktop or mobile device, depending on their browser and operating system.

The core functionality of Pushdirect involved a JavaScript snippet that website owners would integrate into their site's code. This snippet managed the subscription process and the delivery of notifications. Pushdirect offered features such as segmentation, allowing website administrators to send targeted notifications to specific groups of subscribers, and analytics, providing insights into notification performance. The service was designed to be easy to implement for website owners and straightforward for users to manage their subscriptions. Pushdirect was one of several services that emerged to leverage the growing adoption of web push notification technology across various browsers. The service was acquired by OneSignal in 2018.