piacbvítés
Piacbővítés, meaning market expansion in Hungarian, refers to the strategic process by which a company aims to increase its customer base and sales volume by entering new geographical markets or targeting new customer segments within existing markets. This can involve a variety of approaches, including exporting products, establishing local subsidiaries, forming joint ventures, or adapting existing products and marketing strategies to suit the nuances of a new market.
The decision to pursue piacbővítés often stems from a desire to achieve economies of scale, diversify revenue
Successful piacbővítés necessitates careful planning and execution. This includes developing appropriate pricing strategies, distribution channels, and