persol

Persol is an Italian luxury eyewear brand founded in 1917 by Giuseppe Ratti. The name Persol is derived from the Italian phrase "per il sole," meaning "for the sun." The company initially produced high-performance sunglasses for pilots and sportsmen, quickly gaining a reputation for innovation and quality.

One of Persol's most iconic designs is the 649 model, originally created in 1957 for tram drivers in Turin who needed durable sunglasses to cope with the glare. This model, with its distinctive Meflecto system for temple comfort and arrow hinge detailing, became a symbol of Italian style and is still in production today. Persol is also known for its Supreme Flex hinges and Crystal lenses.

Throughout its history, Persol has been associated with various cultural figures and celebrities, further cementing its status as a premium eyewear brand. The brand emphasizes craftsmanship, using high-quality materials like acetate and specialized glass lenses. Persol eyewear is manufactured in Italy, continuing its tradition of artisanal production and design. The brand is currently owned by EssilorLuxottica.