nósnosotros

nósnosotros is a coined term that blends the Portuguese pronoun nós and the Spanish nosotros to signify a shared sense of "we" across Lusophone and Hispanophone communities. It emerges in discussions of language contact and cultural solidarity between Portuguese- and Spanish-speaking speakers.

Etymology and form: The term is formed by concatenating the two pronouns without a space, reflecting a fusion and the idea of a unified "we." It is used primarily in sociolinguistics, cultural studies, and in creative or activist contexts to signal cross-language inclusivity.

Use and examples: In academic writing, nósnosotros may appear in analyses of code-switching, bilingual identity, or multilingual branding. In media and campaigns, it can appear as a slogan or brand name for projects aiming to connect Lusophone and Hispanophone audiences.

Reception and critique: Some scholars view nósnosotros as a useful illustration of linguistic hybridity, while others caution that such neologisms may be opaque to speakers not familiar with both languages. Critics may also point to risks of overgeneralization or cultural appropriation in branding contexts.

See also: language contact, code-switching, diglossia, pluricentric languages.