naturelle

Naturelle is the feminine form of the French adjective naturel, meaning natural. It is used in French to describe feminine nouns or feminine aspects that are natural in appearance, character, or composition. The masculine form is naturel, and the adverbial form is naturellement.

Because it is a recognizable French term associated with simplicity and purity, naturelle is widely used in branding and product naming. In consumer goods, naturelle is a common brand or product-line name for cosmetics, skincare, fragrances, foods and beverages, and household products. The use of naturelle signals an emphasis on naturalness or minimal processing, though it does not imply any formal natural-certification on its own.

Grammatically, naturelle must agree with the noun it modifies; for example, une allure naturelle (a natural-looking appearance), une beauté naturelle (natural beauty). In everyday French, expressions such as à la naturelle describe a natural or unadorned style, though more common adjective forms are naturel or naturellement for adverbs and non-feminine contexts.

In summary, naturelle functions as both a descriptive feminine adjective in French and a frequent branding element intended to evoke naturalness, with its meaning and impact varying by context and region.