myyntiluku

Myyntiluku is a Finnish term that translates literally to “sales figure” in English. It is used in business, accounting, and market analysis contexts to refer to the quantitative measurement of goods or services sold within a specified period. The phrase combines “myynti” meaning sales or selling, and “luku” meaning number, count, or figure. It is a standard unit of measurement in financial reporting documents such as income statements, annual reports, and sales projections.

In accounting practice, myyntiluku appears as the top‑line figure on the income statement, representing the total revenue generated before deductions for returns, discounts, or taxes. Analysts compare this figure year‑on‑year or quarter‑on‑quarter to assess company growth or market share. Variants like myyntiluvun kasvu (sales figure growth) or myyntiluvun kolmiulotteinen analyysi (sales figure three‑dimensional analysis) are common in Finnish business literature.

The concept is widely used by Finnish companies ranging from small family businesses to multinational corporations headquartered in Finland. In financial statements, the myyntiluku is typically expressed in Finnish markka (prior to 2002) or euro (after introduction of the euro). For international comparability, companies may also present the figure in foreign currencies or adjusted for inflation.

Myyntiluku is related to other financial metrics such as myyntitalo (sales volume), myyntikate (gross margin), and myyntihinta (selling price). Together, these terms form a suite of key performance indicators that stakeholders use to evaluate operational efficiency, market performance, and strategic effectiveness.