mottozeile

A mottozeile is a specific type of textual element found in some German-language publications, particularly newspapers and magazines. It is essentially a short, often declarative or aspirational phrase that appears prominently, usually at the top of a page or in a designated section. The term "Mottozeile" itself translates to "motto line" or "slogan line."

These lines serve a variety of purposes. They can express the publication's editorial stance, a guiding principle, or a commitment to its readers. In some cases, they might be a call to action or a summary of the publication's core values. Unlike a formal masthead, a mottozeile is typically less about factual identification and more about setting a tone or conveying a message. They are often concise and memorable, designed to leave a lasting impression. The exact placement and style of a mottozeile can vary significantly depending on the publication's design and editorial philosophy. It is a stylistic choice intended to enhance the publication's identity and communicate its ethos to the audience.