modNA

Modna is a term used in several South Slavic languages, including Croatian, Serbian, Bosnian, and Slovenian, to denote fashion or the state of being fashionable. As a noun it refers to trends in clothing, footwear, accessories, and beauty, as well as the broader culture surrounding style. The related adjectives are modni (masc.), modno (neut.), and modna (fem.). Phrases such as modna industrija (fashion industry) and modna scena (fashion scene) are common. The word is cognate with terms for fashion in many languages and is linked to the French mode.

Scope: Modna encompasses design, production, distribution, media, and retail, as well as consumer behavior and personal expression. It covers haute couture, ready-to-wear, streetwear, and subcultures, and is shaped by designers, retailers, influencers, and cultural context.

History: Fashion as social signaling has deep historical roots; in modern terms, the industry expanded with centralized houses and later ready-to-wear, and globalized with mass production and digital media. The late 20th and early 21st centuries saw fast fashion and social media-driven trends increasingly influence what people wear worldwide.

See also: fashion, style, fashion industry, fashion week.

Notes: Usage varies by language and region; translations and connotations may differ.