mercadológica

Mercadológica is the feminine form of the adjective derived from mercadología, the field that studies markets and the practice of marketing. It is used to describe concepts, plans, or research that pertain to marketing. Examples include política mercadológica, estrategia mercadológica, or investigación mercadológica. The masculine form is mercadológico, which would modify masculine nouns (por ejemplo, plan mercadológico).

Etymology and usage: mercadología comes from mercado (market) and -logía (study of), and mercadológica serves to indicate that something is oriented toward marketing or market analysis. Although mercadología refers to the discipline, mercadológica is the common way to qualify objects, processes, or approaches as marketing-related. The term is widely understood in Spanish-speaking business and academic contexts.

Typical collocations and domains: mercadológica appears in phrases such as análisis mercadológico, investigación mercadológica, plan mercadológico, and enfoque mercadológico. It is used across corporate communications, market research reports, and academic writing to signal a marketing perspective. The exact preference for mercadológica versus other terms can vary by region, but the adjective remains a standard way to describe marketing-oriented aspects.

In summary, mercadológica designates something related to marketing within the broader field of mercadología. It functions as a gendered modifier to align with feminine nouns and helps specify that a concept or activity is centered on marketing ideas, strategies, or analysis.