marknadsföringsnämnden

Marknadsföringsnämnden was a Swedish government agency that existed between 1971 and 1992. Its primary role was to handle matters related to marketing practices and consumer protection. The agency was established as part of a broader effort to strengthen consumer rights and regulate commercial activities in Sweden.

The responsibilities of Marknadsföringsnämnden included reviewing advertising for misleading content, ensuring fair competition, and addressing complaints from consumers regarding marketing practices. The agency could issue injunctions and prohibitions against businesses engaging in unfair or deceptive marketing. Its work was crucial in establishing a framework for responsible marketing in Sweden during its operational period.

Marknadsföringsnämnden was preceded by a marketing council and was eventually succeeded by the Market Court (Marknadsdomstolen) and the Swedish Consumer Agency (Konsumentverket) as part of a restructuring of consumer protection authorities. The establishment and work of Marknadsföringsnämnden contributed to the development of consumer law and marketing standards in Sweden.