marknadsföringsfaserna
Marknadsföringsfaserna, often translated as marketing phases, refers to the distinct stages a product or service typically goes through from its initial conception to its eventual decline in the market. Understanding these phases is crucial for businesses to adapt their marketing strategies effectively.
The first phase is the introduction phase, where a new product is launched. Marketing efforts here focus
Following the introduction is the growth phase. In this stage, the product gains traction and sales begin
The maturity phase is reached when sales growth slows down and eventually plateaus. The market is saturated,
Finally, the decline phase occurs when sales begin to fall consistently. This can be due to changing