logomerkkejä
Logomerkkejä is a Finnish term that translates to "logo marks" or "symbol marks." It refers to abstract or symbolic representations that are used as a brand's primary visual identifier. Unlike wordmarks, which are based on the company name, logomerkkejä rely on a distinct graphic element to convey brand identity. These elements can be geometric shapes, stylized icons, or abstract designs that are memorable and easily recognizable.
The effectiveness of a logomerkki lies in its ability to communicate a brand's essence without the need
When developing a logomerkki, designers consider factors such as uniqueness, relevance to the brand, and longevity.