lofter

Lofter, also written LOFTER, is a Chinese social blogging and image‑sharing platform operated by NetEase. The service functions as a microblogging site where users publish posts—referred to as entries—that may combine text, photographs, drawings, audio, and video. Each entry can be tagged and categorized, and content can be organized into galleries or albums.

Users interact by following others, commenting, liking, and reblogging or sharing posts to their own pages. The platform supports creator pages and discovery features, with search by tags, topics, or user profiles and various recommendation tools to surface content of interest.

LOFTER has gained popularity among artists, writers, photographers, and fan communities who use it as a portfolio, a venue for serialized fiction or poetry, and a hub for fan art and fandom discussions. It supports web access and mobile apps, primarily in Chinese but with a global user base.

Content on LOFTER is subject to platform guidelines and moderation to address issues such as copyright and inappropriate material. As part of NetEase’s social ecosystem, LOFTER complements other platforms by enabling visual storytelling and community-building.