liiketoimintamarkkinoiden

Liiketoimintamarkkinat, or business markets, refer to the segments of the economy where organizations purchase goods and services for their own use, to resell, or to produce other goods and services. These markets are distinct from consumer markets, where individuals purchase products for personal consumption.

Key characteristics of business markets include a smaller number of buyers compared to consumer markets, but these buyers are typically larger in purchasing volume. Demand in business markets is often derived, meaning it stems from the demand for the consumer goods or services that the business's products or services help create. Business purchases usually involve more complex decision-making processes, often including multiple stakeholders, formal procedures, and technical specifications. Relationships between buyers and sellers are frequently long-term and collaborative.

Business markets can be categorized in several ways. One common classification includes industrial markets, which purchase raw materials, components, and capital equipment for production. Reseller markets comprise intermediaries like wholesalers and retailers who buy finished goods to sell to others. Government markets involve public sector organizations purchasing a wide array of goods and services. Non-profit organizations also form a significant segment, acquiring resources to fulfill their social missions. Understanding these different market segments is crucial for businesses aiming to effectively target and serve their organizational customers.