laajalevittävät

Laajalevittävät is Finnish a term that functions as an adjective or present active participle meaning “widely spread” or “widely disseminated.” It describes information, campaigns, or phenomena that reach a broad audience or are circulated broadly. The form laajalevittävät is the plural form, used with plural nouns (for example, laajalevittävät tarinat – widely circulated stories). The corresponding singular forms are laajalevittävä or laajalevitoiva in other grammatic contexts, depending on usage.

Linguistic notes: The word is built from laaja, meaning “wide,” and levittää, meaning “to spread,” with the participial suffix -ttava to indicate an active spreading action. As a participle, laajalevittävät agrees in number with the noun it modifies, so it can describe plural items such as tarinat, kampanjat, viestit, or ilmiöt.

Usage: Laajalevittävät is common in media analysis, communications, public health, marketing, and social science to characterize content, campaigns, or phenomena that have a broad reach. The term is neutral in itself, but its connotation depends on context; it can describe legitimate information that reaches many people or, in a critical sense, misinformation, rumors, or propaganda that spreads widely.

Examples:

- Laajalevittävät tarinat voivat levitä nopeasti sosiaalisessa mediassa.

- Laajalevittävät kampanjat käyttävät useita kanavia sekä perinteisiä että digitaalisia.

See also concepts related to information spread, such as tiedon leviäminen and disinformation, which provide broader context for understanding how ideas and messages propagate in society.