kravbild

Kravbild is a Swedish noun meaning roughly “a required image.” The term is formed from krav (requirement) and bild (image or picture). It is used mainly in professional and administrative contexts to describe an image that must meet predefined criteria or function as a reference for a task.

In photography, imaging, and design projects, a kravbild specifies the attributes the final image should meet, such as composition, lighting, background, color, or subject presentation. It serves as a target or standard for the photographer or designer to achieve and helps ensure consistency across outputs.

In government and corporate settings, kravbild can refer to an image required for identification, documentation, or verification purposes. For example, an ID system or product catalog may rely on a kravbild to maintain uniformity and facilitate processing.

In media and journalism, a kravbild may be the client-provided or editor-approved image that must accompany a story, ensuring the visual material adheres to policy, branding, or contractual guidelines.

The term is not a universal technical standard; its precise meaning varies by organization and context. In practice, kravbild is used as shorthand for “the image that meets the defined requirements” or “the reference image that guides production.”

See also: referensbild, porträttbild, stockbild, bildrätt.