konceptstudie

A conceptstudie, or concept study, is a preliminary design research process used at the early stage of a project to explore and test potential design directions that could satisfy the brief. It is common in fields such as architecture, urban planning, and product development, where it helps translate a client or user needs into concrete concept options and indicate their viability.

The primary purpose of a conceptstudie is to generate and compare alternative concepts, clarify requirements, and align stakeholders on a preferred direction before committing to detailed design. It aims to reduce later risk by providing a clear sense of feasibility, scope, sustainability, cost implications, and performance criteria, without delivering final construction-ready plans. The process is typically collaborative and iterative, involving brief refinement, analysis of constraints and opportunities, generation of concept sketches or models, and evaluation against predefined criteria.

Typical outputs include a concept report or presentation that describes the main concepts, rationale, user or market considerations, and estimated implications for cost, schedule, and risk. Deliverables may also feature sketches, massing studies, early models, and a rough implementation plan. The conceptstudie often serves as a bridge between the initial business case or brief and more detailed design phases, such as schematic design or master planning, and may inform decisions about proceeding, modifying, or aborting the project.