kewpie

Kewpie is a popular brand of mayonnaise originating from Japan. Developed by the Kewpie Corporation, it was first introduced in 1925. Unlike traditional Western mayonnaise which is typically made with whole eggs, Kewpie mayonnaise is made with only egg yolks, and also uses rice vinegar or apple cider vinegar and a specific blend of spices. This results in a richer, tangier flavor and a creamier, more emulsified texture.

The distinctive mascot for the brand is a baby doll character also named Kewpie, designed by American artist Rose O'Neill. The character was licensed by the Japanese company and has been a recognizable symbol for the mayonnaise for decades. Kewpie mayonnaise is widely used in Japanese cuisine, both as a condiment and an ingredient in dishes such as salads, sandwiches, and as a topping for various savory items. Its unique taste profile has garnered a dedicated following not only in Japan but also internationally, with many consumers appreciating its distinctiveness from other mayonnaise brands. The company also produces other food products, but mayonnaise remains its most iconic offering.