keelekujunduse

Keelekujundus, a term originating from Estonian, can be broadly translated as "language design" or "language shaping." It refers to the deliberate process of influencing or modifying a language, either in its form, usage, or perception. This can encompass various activities, from the creation of new vocabulary and grammatical structures to the standardization of existing ones.

Historically, keelekujundus has played a significant role in the development of many languages. This often involves efforts by language academies or scholarly bodies to codify grammar, orthography, and lexicon, aiming for clarity, consistency, and sometimes national identity. The introduction of neologisms to describe new concepts or technologies is also a form of keelekujundus.

In a broader sense, keelekujundus can also describe the conscious efforts of individuals or groups to promote certain linguistic norms or to revitalize endangered languages. It can involve pedagogical approaches aimed at teaching language effectively or even artistic endeavors that explore the creative potential of language. The goal is often to ensure a language remains functional, adaptable, and relevant to its speakers.