kattavuusraportti

Kattavuusraportti is a Finnish term that translates to "coverage report" or "reach report" in English. It is a document or data set that details the extent to which something has been disseminated, communicated, or covered. The specific context of a kattavuusraportti can vary widely.

In the realm of media and public relations, a kattavuusraportti would typically outline the reach of a press release, advertising campaign, or news article. It might include metrics such as the number of publications that carried the story, the estimated audience size of those publications, and potentially the sentiment or tone of the coverage. For a marketing campaign, it could measure how many people were exposed to advertisements across various channels like television, radio, online, or social media.

In other fields, a kattavuusraportti might refer to the geographical coverage of a service, such as mobile phone network coverage or the distribution area of a particular product. It could also be used in research or surveys to indicate the proportion of a target population that has been included in the study. Essentially, a kattavuusraportti aims to quantify and describe the scope of a particular activity or phenomenon.