intendSubscription

intendSubscription refers to a specific type of agreement or commitment where one party expresses a clear intention to subscribe to a service, product, or content. This is distinct from a completed subscription, as it signifies the desire or plan to become a subscriber, rather than the active status of being one. Often, intendSubscription is used in contexts where a user has indicated their interest in a recurring service but has not yet finalized the payment or registration process. This can occur at various stages of a user journey, such as adding an item to a wish list for future purchase, signing up for a notification list about an upcoming subscription launch, or agreeing to terms and conditions that outline future subscription obligations. The term highlights a future-oriented commitment, implying that the actual subscription will commence at a later point in time. This can be a valuable metric for businesses to gauge potential customer interest and to track leads that are likely to convert into paying subscribers. The mechanism for capturing an intendSubscription can vary, from a simple checkbox to a more involved opt-in process.