fokusgroepe
Fokusgroepe, or focus groups, are a qualitative research method used to gather information from a representative group of people about their perceptions, opinions, beliefs, and attitudes towards a particular topic, product, or service. This method involves a trained moderator who guides a discussion with a small group, typically six to ten participants, in a relaxed and interactive setting. The moderator uses a set of open-ended questions to encourage participants to share their thoughts and feelings freely.
The primary goal of a fokusgroep is to gain a deeper understanding of why people think or
Fokusgroepe are widely employed in various fields, including market research, product development, social sciences, and public