desports

Desports is a Brazilian company that operates a chain of sports retail stores. Founded in 1974, it has grown to become one of the largest sporting goods retailers in Brazil. The company offers a wide range of products, including athletic footwear, apparel, equipment, and accessories for various sports and recreational activities. Desports stores are typically located in shopping malls and high-traffic areas, catering to a broad customer base.

The company's business model focuses on providing a comprehensive selection of products from both international and domestic brands, aiming to meet the diverse needs of athletes and sports enthusiasts. Desports also emphasizes customer service, offering advice and assistance to help customers make informed purchasing decisions. In addition to its physical retail presence, Desports has developed an online presence, allowing customers to shop for its products through its website and mobile application.

Desports is part of the Grupo SBF, a larger conglomerate that also includes other retail brands. The company's expansion over the years has been driven by a strategy of opening new stores in key markets across Brazil and by continuously updating its product offerings to align with current trends and consumer demands in the sports and fitness industry.