brändilinja
Brändilinja is a Finnish term that translates to "brand line" or "brand positioning." It refers to the strategic direction and core message that a company or organization uses to communicate its identity and value proposition to its target audience. A well-defined brändilinja helps to differentiate a brand from its competitors and build a consistent and memorable image in the minds of consumers.
The development of a brändilinja typically involves identifying the brand's unique selling propositions, understanding its target
Essentially, the brändilinja acts as a guiding principle for a brand's actions and communications. It dictates