brändiresurssi
Brändiresurssi refers to the intangible assets that contribute to the value and recognition of a brand. These resources extend beyond mere product or service offerings and encompass elements that foster customer loyalty, attract new customers, and command a premium price. Key brändiresurssi components include brand awareness, which is the extent to which consumers are familiar with a brand, and brand associations, which are the thoughts, feelings, and images consumers link to a brand. Strong brand associations can create positive perceptions and differentiate a brand from its competitors.
Other significant brändiresurssi include perceived quality, representing consumers' subjective judgment of a brand's superiority, and brand