behr

Behr is a brand of paint and coatings marketed in North America by Behr Process Corporation, a subsidiary of Masco Corporation. The Behr line includes interior and exterior paints, primers, stains, sealers, and specialty coatings, as well as color-matching services and digital design tools. Behr products are widely sold through home improvement retailers, most notably The Home Depot, and are intended for residential and light commercial use.

The brand emphasizes consumer-oriented products, with options that include low-odor and low-VOC formulations in many lines. Behr offers several product families to address different performance needs, ranging from everyday DIY projects to higher-end finishes. Its color system provides a broad palette and tools such as online color selection, in-store color consultations, and color-matching capabilities.

Behr has pursued initiatives related to environmental performance, offering low-VOC and zero-VOC options in some lines and working to reduce emissions in manufacturing. The brand faces competition from other major paint brands and maintains a significant presence in the United States and Canada, with distribution in parts of Latin America as well.