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Behr

Behr is a brand of paint and coatings marketed in North America by Behr Process Corporation, a subsidiary of Masco Corporation. The Behr line includes interior and exterior paints, primers, stains, sealers, and specialty coatings, as well as color-matching services and digital design tools. Behr products are widely sold through home improvement retailers, most notably The Home Depot, and are intended for residential and light commercial use.

The brand emphasizes consumer-oriented products, with options that include low-odor and low-VOC formulations in many lines.

Behr has pursued initiatives related to environmental performance, offering low-VOC and zero-VOC options in some lines

Behr
offers
several
product
families
to
address
different
performance
needs,
ranging
from
everyday
DIY
projects
to
higher-end
finishes.
Its
color
system
provides
a
broad
palette
and
tools
such
as
online
color
selection,
in-store
color
consultations,
and
color-matching
capabilities.
and
working
to
reduce
emissions
in
manufacturing.
The
brand
faces
competition
from
other
major
paint
brands
and
maintains
a
significant
presence
in
the
United
States
and
Canada,
with
distribution
in
parts
of
Latin
America
as
well.