baskin

Baskin is a brand primarily associated with ice cream, known for its extensive variety of flavors and innovative product offerings. The company was founded in 1957 by Irwin Baskin and Daniel Ludwig in Pasadena, California, as a small ice cream shop. Originally named Baskin-Robbins, the business expanded rapidly, becoming one of the largest ice cream chains in the United States. In 1969, the name was shortened to Baskin, reflecting its dominance in the industry.

Baskin’s most famous product is its 31 flavors of ice cream, which became a marketing slogan in the 1970s. This campaign, often referred to as the "31 Flavors" or "31 Flavors and a Cone," was a significant part of the brand’s identity. Over time, the company expanded its product line to include sundaes, shakes, cones, and other frozen desserts, as well as bakery items like cookies and cakes. Baskin also introduced unique products such as "Baskin-Robbins Blends," which combine multiple flavors into a single treat.

In addition to its retail locations, Baskin operates a franchise model, allowing independent operators to sell its products. The company has faced challenges, including financial struggles and restructuring efforts, particularly in the late 20th and early 21st centuries. Despite these challenges, Baskin remains a recognizable name in the frozen dessert industry, known for its creativity and variety.

Today, Baskin operates under different ownership structures, including a partnership with the Dunkin’ Brands Group, which has helped modernize its operations and expand its reach. The brand continues to emphasize its commitment to quality and innovation, offering a wide range of flavors and experiences for customers worldwide.